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Sales or Marketing - What function should your startup hire first?

Sales or Marketing - What function should your startup hire first?

  • February 12, 2025
  • Posted by Chris Kirsch
  • Hiring, Sales, Marketing

Hiring your first go-to-market (GTM) person is a make-or-break decision for any cybersecurity startup.

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How to hire your first salesperson as a cybersecurity startup founder

How to hire your first salesperson as a cybersecurity startup founder

  • February 2, 2025
  • Posted by Chris Kirsch
  • Marketing Strategy, Hiring, Sales

Hiring your first salesperson as a cybersecurity startup founder is one of the most critical decisions you’ll make.

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Sales or Marketing - What function should your startup hire first?

Sales or Marketing - What function should your startup hire first?

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Mid-market vs. enterprise: How to choose the right market segment for your startup

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The buyer’s journey: How it helps remove your go-to-market obstacles

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Resolving the e-commerce vs. sales commission conflict before it starts

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