Diagnosing your go-to-market pains
Whether you need to win your first ten customers, increase the win rate of your sales team, or increase your online trial sign-ups, the Cyber Marketing Clinic helps diagnose your root issues and works with you to implement a treatment plan to a healthy, growing business.
I believe that consultants should be like exceptional doctors: accurately diagnose the problem, provide the right treatment, and always exhibit excellent bedside manners. At the Clinic, I help diagnose and fix your business pain points, give birth to your next product, and prescribe the right diet and exercise for your go-to-market motion.
About Chris Kirsch
I have helped fuel the growth of cybersecurity vendors for 27 years. My superpowers are product marketing, product-led growth (PLG), and pricing & packaging.
Most recently, I co-founded a VC-backed company and grew it 14x in less than three years in my role as a CEO. I also built the product marketing function in a Series F company while it’s valuation grew from about $420m to $950m in 4 years. I also helped a Series B company grow the ARR a product from $200K to $12m in four years, and then positioned a new product in a new category as the company executed a successful IPO. I’ve seen the journey of $1m to $13 ARR, $20 to $110m, and worked for public and private equity companies of much larger sizes.
Finding the right go-to-market program for you.
I’ll work with you to deliver a strategy that suits your company’s stage, product, target market, and culture. Having worked with companies of all sizes, I understand what is too heavy for a pre-seed company and what larger companies need to scale.
Book a consultationFun facts
InfoSec is not just a job to me - it’s my passion as well. In 2017, I earned the Black Badge for winning the Social Engineering Capture the Flag competition at DEF CON, the world’s largest hacker conference. I think of social engineering is the perfect fusion of InfoSec and marketing.
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DEF CON Black Badges
Chris is a creative product and marketing leader. He is able to translate technical concepts into compelling positioning and messaging and effectively align product, sales and marketing to achieve success.
I so enjoyed working with Chris!
Carol Meyers Independent Board Director | Go-to-Market Advisor | Executive Coach
Chris is fantastic. He played a pivotal role in Veracode’s growth and strategic direction during my tenure as CEO. He has high standards and is a benevolent leader.
Bob Brennan Board Director
Chris is unique because he not only understands the ins and outs of marketing, but also the cybersecurity industry and its various personas.
Sonali Shah Chief Product Officer | Independent Board Director
Chris’ leadership and strategic vision were vital during a time when our market was shifting, and I highly recommend Chris for his exceptional cybersecurity and strategic expertise.
Sam King Board Director | Advisor